Report: Axinom at IBC 2015

New products and services, impressed partners and excited customers

IBC 2015 Report
17.09.2015 Damir Tomicic

What happened this year at IBC?

IBC is not only a must-attend event but also a barometer for the media and entertainment ecosystem. The industry is no longer being led only by technology changes, but by changing business models following the millennials’ demand to be able to watch anything, anytime, anywhere on any device.

Axinom prior to IBC

We believe that technology solutions that will triumph in the multi-platform environment will be those that allow customers to quickly launch converged OTT video services and to offer on-demand and live content to any device. Our thoughts and announcements published in time prior to IBC:

Axinom at IBC

Amsterdam is an amazing city with breathtaking architecture and romantic sights at every corner. Unfortunately we had almost no time to enjoy the view. The hall 14 and IBC eagerly awaited our team. And a few more visitors and exhibitors.


Most stylish booth in the hall 14

Our design team just did it this year. Our booth was widely recognised as the most stylish booth in the hall 14 and attracted a number of visitors who just stopped by. Unfortunately for all of them we had fully booked schedule this time with customers and prospects visiting us from all over the world. Our partner coeno (specialised in UX / UI development) produced a very nice video explaining our collaboration (“great technology meets great UX”) in a very (visually) impressive way.

The best IBC ever

We had so many great discussions around our product announcements and our widely extended product portfolio. Our visitors kept us busy the whole day. It seems that Multi DRM is the right solution to the needs of our media customers. Our new Axinom CMS approach for service providers brought some confusion in our already fully packed schedule – we had to accommodate so many new meeting requests.

We are returning from IBC with so many new contacts and requests, even with a brand new customer who deeply impressed with our solution portfolio immediately started discussing his next project request.

We loved it! 🙂

What happened with the lemonade? Yes, the lemonade .. we had frequently visitors stopping by and asking to try out our “famous fresh organic lemonade“. Our team is thinking seriously now about starting a new business unit dedicated to producing this widely known and requested product.

Product Launch: Axinom DRM + Axinom CMS

Our colleague Jürgen Jõgeva officially announced our new product releases in his talk at the IBC Content Everywhere Hub in the hall 14 on the second day of IBC. Here are our announcements with more details:

Press & TV Interviews

Our CEO Damir Tomicic spoke with a number of journalists and film crews during the show explaining our strategy and providing some insights regarding product announcements and our latest innovations. Stay tuned to see us on TV, YouTube and a number of other channels in next weeks.


After IBC is before IBC

Thank you so much for visiting us and making this IBC the best ever.

We already have new ideas for the next show and we are pretty sure that our development team will have exciting this for us to showcase.

We look forward to seeing you again next year!

PS: In the meantime we don’t really have time to relax. Our team is preparing the APEX Expo 2015 exhibition in Portland, Oregon, USA and the trip to Zagreb, Croatia, for a keynote on “Mobility Day 2015”. It is a busy month indeed.