ARTE is a European public service TV channel with focus on cultural program. It targets audiences from different cultural backgrounds, in particular French and German.
The online service ARTE+7 enables watching ARTE broadcasts within 7 days after television transmission and ARTE’s live streams – anytime, anywhere, on any device.
Technology vendor Axinom has been chosen by ARTE to implement the cross platform applications for the Microsoft platforms: Xbox, Windows and Windows Phone (Universal Windows Platform, UWP).
The goal is to create and implement a UI/UX concept allowing convenient user experience both on gaming console, tablet and mobile phone.
Axinom’s cross-platform concept allows to meet each platform’s specific requirements and guidelines while supporting the platforms’ innovative functionalities: Xbox app supports Kinect voice and gesture control, Windows 8 app supports live tiles and semantic zoom, etc.
The apps enable ARTE’s audience to enjoy video on-demand and live streams anytime and anywhere. They attract a lot of attention in the stores and have been scored very well. By providing updates on a regular base, ARTE improves the apps continuously and is able to adjust them to customers’ changing needs.