Demand 5

Further development of the Demand 5 offering for Microsoft Xbox platform.

Customer

Channel 5 was launched as Britain’s fifth and final terrestrial broadcaster on the 31st March 1997. In September 2014 the Channel 5 network was bought by Viacom International Media Networks. Currently well over 30 million UK viewers watch Channel 5.

Task

Relaunched as Demand 5 in July 2008, Channel 5’s video-on-demand service achieves over 10 million video streams a month. Demand 5 is available also on the Xbox platform. Axinom has been chosen to further develop the offering.

Solution

As long-standing Xbox Premier Partner and Xbox development vendor for many broadcasters worldwide, Axinom was able to refine and improve Channel 5’s Xbox offering. Demand 5 customers can enjoy their favorite content – movies, TV shows as well as sports content – anytime, anywhere.