The ProSiebenSat.1 Group (P7S1) is one of the largest independent media corporations in Europe. It operates commercial television, premium pay channels, radio stations and related print businesses in 13 European countries.
P7S1’s MyVideo is with 3,8M clips and 10M unique visitors the largest video community in Germany.
ProSiebenSat.1 primary business object was to increase MyVideo’s coverage by extending the number of devices that could support the service. To achieve this aim, the company recognized the gaming console Xbox One as the next step forward to enhancing its business and strengthening its market position.
To make the MyVideo service available on Xbox One, ProSiebenSat.1 has chosen Axinom as development vendor. The goal was to create an app with high brand recognition, while meeting the platform-specific requirements and benefits.
The interactive Xbox application MyVideo can be used with voice, gesture, remote control, or Xbox controller. The modern user interface with new design elements supports perfectly the users‘ orientation while navigating through the MyVideo content. Modern UI style thumbnails make the content accessible in just one click.
The app provides ProSiebenSat.1’s audience with the full range of My Video content including movies, TV shows, music clips and live streams.