RTL Interactive

Technical concept, UI/UX design and development of the RTL TV Now application´s offering for devices with Windows 10 operating system


RTL Interactive GmbH develops themes, products, and platforms for advertisers. The company, through its subsidiaries, operates in Online, Mobile, Teletext, Media Services (telephone value-added services), Universum Film (DVD, video and film distribution), Licensing and Games Publishing sectors. The company was founded in 2000 and is based in Cologne, Germany. RTL Interactive GmbH operates as a subsidiary of Mediengruppe RTL Deutschland GmbH.


To maximise the availability of RTL TV Now program offering on more platforms, Axinom was charged with making the application´s services available on phones and tablets operating on Microsoft Windows 10 operating system. After the release of the TV Now app for PCs, tablets and smartphones with iOS and Android operating systems, RTL Interactive engaged Axinom to extend its brand-new application´s offering to Universal Windows Platform. The project’s core task was to create a technical concept and UI/UX design, and develop the application for phone and tablet/desktop operating on Windows 10.



The TV Now application that Axinom built for RTL Interactive takes all of the advantages provided by Windows Universal Platform. It has a fully integrated secure media playback solution by Microsoft Media Presentation Player Framework and Microsoft DRM Solutions. Voice command functionality powered by Cortana and the live tiles allow users to follow their favorite shows from a bundle of 8 RTL Group´s  channels. As UWP enables deployment of a single application for mobile and desktop devices simultaneously, expanding the application´s reach to Windows 10 user audience was a great benefit. With the XBox coming into UWP family, there is a potential to reach even more users on home entertainment systems within single development and publishing process.