SF Anytime

Studio-Grade Digital Rights Management


SF Anytime, part of Bonnier Group, is the leading video on demand service, serving Denmark, Finland, Norway and Sweden and the Baltics. It is available through major TV operators and OTT partners. The service has deals with several distributors such as Warner Bros., 20th Century Fox, Buena Vista Distribution, Regency, Svensk Filmindustri, Scanbox and Sandrew Metronome. SF Anytime offers a wide range of titles that covers everything from the latest Hollywood blockbusters to quality art house films and television shows.


Axinom has been chosen as vendor for technical concept, UI/UX design, and development of SF Anytime media application and future-proof DRM infrastructure supporting the requirements set by Hollywood studios.

Axinom provided SF Anytime with consulting and support during multiple stages of the certification process. In addition to application development, Axinom provided also a Microsoft PlayReady DRM cloud service to enable acquisition of premium content for the service and make it accessible on various platforms.


As broadcast and digital continue to converge, SF Anytime is offering a broader range of services and exclusive Hollywood content. The main priority of the project was to achieve highest performance and outstanding user experience through a solution that perfectly matches the specific requirements of both SF Anytime and its customers.

Axinom DRM 6 service uses PlayReady version 3.0 of Microsoft´s market leading DRM technology. This service provides highest security in client applications and following the overwhelming demand for greater video quality, it enables SF Anytime to license 4K content in the future.