CES 2016: The New Era of Premium Content Protection

Axinom DRM 6 supports PlayReady 3.0


Increased availability of a broader range of consumer devices, featuring different hardware and OS versions, already caused a high demand for the content protection. As the media and entertainment industry moves beyond HD, introducing 4K/UHD and higher resolutions, robust security becomes even more important, especially for premium Hollywood content.

Microsoft’s ongoing commitment to secure, user-friendly protection of content and cross-platform capabilities inherently positions Microsoft PlayReady DRM as a key enabler for the media and entertainment industry. Customers using Axinom DRM 6 with PlayReady 3.0 support are empowered to license a wide range of 4K Hollywood premium content for a variety of consumer devices.

Axinom DRM 6

The Axinom service is designed as a secure, trusted platform that allows publishers to deliver an exceptional experience to their customers, ensuring protection with the highest degree of security available today. Robustness, high availability, performance, scalability, and ease of integration are the key areas where Axinom DRM 6 excels.

The service supports zero-downtime maintenance and a globally distributed cloud-deployment spanning several public cloud providers. Professional SLAs cover 24/7/365 support and guaranteed availability of up to 99.99%. Integrating with Axinom DRM Service is a matter of hours, not months, thanks to a full-featured, easily integrated service API.

Axinom provides players for a broad range of devices, including PC / Mac, iOS, Android, Windows Phone, and Xbox. Axinom’s OTT portfolio covers all aspects of PlayReady protected media delivery – from content ingest, preparation and distribution to consumption on client devices.

Award for Excellence

Axinom DRM 6 is nominated in “2015 Streaming Media European Readers’ Choice Awards“. It’s the ninth annual instalment of the only awards program in the online video industry in which the readers have the say by selecting the products and services that have most impressed you over the past year.



About Microsoft PlayReady Enhanced Content Protection

Since 1999, Microsoft PlayReady Content Protection has been the most trusted DRM technology by studios and content owners. Devices using PlayReady Software based implementations are approved for 720p and 1080p content. As the industry moves beyond HD, introducing full 1080p, UHD, 4K and higher resolutions, as well as early window content, Microsoft recognized the need for a higher level of content security, and evolved its hardware based DRM to address content owners’ requirements. Through close collaboration with various stakeholders in the media industry, Microsoft released a new version of the PlayReady product suite as well as a new governance model to address these challenges.


Device Based Content Protection Improvements

PlayReady Porting Kit (PK) 3.0 was designed to optimize the integration of PlayReady into any kind of Trusted Execution Environment (TEE) to satisfy hardware security requirements. As part of the new PlayReady governance model, we have updated the PlayReady Compliance and Robustness Rules, in which we are introducing a new PlayReady Security Level 3000 (SL3000), and new requirements to the PlayReady TEE implementations to meet the hardware security requirements for PlayReady Enhanced Content Protection (ECP). This new PlayReady SL3000 is designed to be sufficient to meet the security standards for a wide range of content producers, including premium Hollywood content.

Security Level 3000

For PlayReady SL3000, Microsoft has established a certification level which requires additional verification for ECP-level implementations. SL3000 certification is meant to provide a new and robust, industry recognized, independently verified security level for content protection. Microsoft will still define and own the Compliance and Robustness rules to provide the basis for the SL3000 certification approach. SL3000 certification is intended to simplify the device vetting process of Studios and Service providers to unlock the flow of new premium content (4K, HDR, etc.) and new content delivery models (early window for Enhanced Content).

PlayReady SL3000 certification will allow for an ecosystem of SL3000 Approved Intermediate Products which have met the hardware security requirements for PlayReady Enhanced Content Protection. SL3000 Approved Intermediate Products will allow for a simplified and more cost efficient process for OEMs and other PlayReady Final Product Licensees to unlock the flow of Enhanced Content to their devices.

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