Series, Movie, Series, Repeat: A New Binge Routine

Series, Movie, Series, Repeat: A New Binge Routine
03.03.2017 Damir Tomicic

According to research from Netflix, a new trend in watching has emerged with more than 30 million Netflix members around the world weaving film into their binge routines.

After finishing a series, a majority of Netflix members (59%) take a pause, usually lasting three days, before committing to a new show. During that break, more than half (61%) watch a movie to keep the binge feeling alive, like pairing the whimsical The Princess Bride to the delightfully quirky Unbreakable Kimmy Schmidt or the criminally comedic The Big Short to the dramatically comedic Orange is the New Black.

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According to the research, here are some popular series-movie pairings:


Picture: Netflix Binge Pairings © Netflix

Management Platform Enabling Binge Watching

Customers in the Media and Entertainment industry feel the full weight of the video management burden, as digital movie and TV production workloads demand increasing compute and storage needs. In 1998, the Toy Story 2 movie required a mere 10GB of storage to produce. This capacity need grew exponentially for digitally rendered movies like  The Hobbit trilogy – the move from SD to HD, then 4K, then 8K video formats cause large file size increases for the same video content. Additionally, management systems now must accommodate thousands of simultaneous users all over the world.

The volume of managed video content is getting bigger and bigger daily. Huge movie catalogs, thousands of episodes of the latest series and TV shows require automated process for ingestion, transcoding, encryption, packaging, and publishing of video content. The right level of scalability and reliability is no longer a requirement but a commodity demanded by customers.  Last but not least, with improved video quality the requirement for content protection and digital rights management increased as well.

A digital platform with an “ingest once, publish anywhere” workflow

The digital platform aimed to fulfil all requirements should be built on top of a content management system, such is Axinom CMS, able to handle the metadata required to ingest, manage, and publish video content and and a digital rights management solution, such is Axinom DRM, able to provide studio-grade multi DRM protection (Microsoft PlayReady, Google Widevine, Apple FairPlay) in the cloud and on-premises.

Protecting 4K UHD Hollywood Movies

As Hollywood prepares for its transition to 4k video (four times the resolution of HD), customers need to choose a new approach to content protection, one that promotes more service flexibility and quicker time to market while preserving the required level of security.

For PlayReady SL3000, Microsoft has established a certification level which requires additional verification for ECP-level implementations. SL3000 certification is meant to provide a new and robust, industry recognized, independently verified security level for content protection. Microsoft will still define and own the Compliance and Robustness rules to provide the basis for the SL3000 certification approach. SL3000 certification is intended to simplify the device vetting process of Studios and Service providers to unlock the flow of new premium content (4K, HDR, etc.) and new content delivery models (early window for Enhanced Content).

By providing a multi DRM service in the cloud and on-premises with the highest security requirements (such as Microsoft PlayReady DRM SL3000), Axinom DRM gives customers the flexibility to rapidly launch video-on-demand and live video streaming services with 4K UHD content and deliver high quality, secure and flexible media services to the widest range of consumer devices.

Fully Automated, Fully Protected.

Responding to the growing demand for automated workflows for ingestion, transcoding, encryption, packaging, and publishing of video content, Axinom CMS provides not only a fully managed CMS solution in the cloud and on-premises but also a flexible development platform with predefined workflows delivered in source code which allow extensive customisation. Furthermore, it enables customers to gather metadata from any content source. It imports metadata files but is also capable of importing data from external databases like IMDb via API.

The solution infrastructure and workflows are designed to handle valuable Hollywood studio content. The whole end-to-end media chain from content providers up to client devices ensures highest security of the content by integrating Axinom DRM multi DRM service.

Managing Hollywood Movies

During the publishing process for premium video content in Axinom CMS, the system generates feeds which can be consumed by any frontend application and delivered via Content Delivery Networks (CDN) such as Akamai, Limelight and Level3.

The publication process includes comprehensive validation possibilities to ensure the best service quality. Publishing to a preview / staging storage on Amazon AWS and Microsoft Azure cloud allows customers to review and approve published content before it gets available in client applications.


Picture: Managing movies.

Managing Latest Series and TV Shows

TV Shows are managed in a hierarchical view with levels for a show, season, and a single episode. Each level includes respective metadata management and workflow stations.

Picture: Managing TV shows and series.