Volvo wants you to Netflix and drive

Volvo wants you to Netflix and drive
07.01.2016 Damir Tomicic

According to The Verge, Volvo thinks you’re going to be watching a lot of video when your car is driving itself. One of the key parts of Concept 26, Volvo’s vision for what you’ll be up to while the car handles the tedious driving bits, is an enormous video screen that flips up from the passenger side dashboard. The Swedish carmaker thinks many drivers will want to sit back, relax, and enjoy some Netflix during their commute.


This vision sounds great and it is certainly entirely true.

However, not everyone has reliable, high-speed cellular connections for their entire commute. There might be sections with slower or unreliable connections, or even total dead spots. That would deliver a suboptimal viewing experience.

Furthermore embedded video screens tend to lack in quality and feature set comparing to passenger’s own devices. The embedded vendors deliver the best HD screens and the consumer industry moves to 4K faster then expected. The variety of operating systems, media ecosystems and device types is forcing the  vendors to deliver new solutions faster then ever which causes a very short time span for return on investment (ROI) and increases the pressure on selling.

The industry is no longer being led only by technology changes, but by changing business models following the millennials’ demand to be able to watch anything, anytime, anywhere on any device. In this regard topics like multi-platform content delivery, higher quality (4K and 8K), and content security will be dominating the stage.

Luckily, whenever there is a challenge there are also solutions available.


A revolution is happening not only at home but also on the road. Consumers are bringing in their own devices and expecting full access to both business and personal applications at all times. In the world of media and entertainment this trend can be described as Bring-Your-Own-Display (BYOD) with attached intelligence and internet access.


It’s all about the TV Everywhere experience these days. In Axinom’s customer projects we see that the consumers expect to access premium video on a wide range of devices. At the same time our customers expect their premium content to be protected and delivered in the best possible way.

And this is the toughest task to achieve on both sides. The new media offerings must replicate the consistent high-quality TV viewing experience. To achieve this the service providers must deploy robust platforms that can adapt to different technologies and business models and bring content seamlessly to all screens.



Axinom platform approach makes sure that BYOD scenario is not only possible but also excels in terms of quality, reliability, and performance.



The lack of connectivity and the quality of connection is one of the main issues to be solved in the BYOD scenario. Axinom Content Delivery System (CDS) allows secure and robust bidirectional content synchronisation using standardised communication protocols and mediums.

When you need to update your content, our synchronization give you the choice of pipeline:

  • Cellular 3G / 4G
  • Wireless Access
  • Satellite
  • Physical storage devices like USB and SSD
  • Personal devices like phones, laptops, tablets

Axinom CDS updates only the modified files, not the whole content.

Additionally when working with Axinom CDS one of the most common scenarios is delivering adaptive bitrate streaming to your clients. With adaptive bitrate streaming, the client can switch to a higher or lower bitrate stream as the video is displayed based on the current network bandwidth, CPU utilization, and other factors. Axinom platform approach supports the following adaptive bitrate streaming technologies: HTTP Live Streaming (HLS), Smooth Streaming, MPEG DASH, and HDS.


“Content Is King” proved to be true for content providers but having the ability to manage the content properly and to deliver it to the growing number of client devices in the best possible way turned out to be equally important. This is the new challenge for service providers and media vendors.

Axinom Content Management System (CMS) responds to this challenge by covering the full end-to-end media workflow with an extensible development platform. The building blocks span media ingest and encoding, asset and Meta data management, catalogue and product management, digital rights management, advertising, customer management and multi-channel delivery.

Axinom CMS supports both cloud based and on premise IT infrastructures for a wide set of usage scenarios. Other Axinom products like Axinom Digital Rights Management (DRM) and Axinom Video Encoding Service (VES) are supported out-of-the-box with default workflows for content protection, encoding and transcoding.