The sudden surge in streaming demand, due to the COVID-19 pandemic, significantly disrupted the content supply chain for OTT services. While CDN providers like Akamai and Azure reported substantially increased demand, streaming services throttled their quality to keep up with the traffic. The crisis spurred questions about managing such bursts of congestion, and how to leverage technology to bring efficiency for the increasingly dominant digital video traffic.
One innovative way to save on bandwidth and network traffic is the standardization of video format i.e., using a single set of files for all target platforms and devices. CMAF (or Common Media Application Format) is the most promising contender that is helping streaming companies achieve this. In the VOD context, where the same content is demanded over and over by large audiences, CMAF brings high efficiency, theoretically saving over 70% of the encoding, packaging, and storage costs.