In this session, we examine the results of an important research study on content protection technologies conducted by IABM in partnership with Axinom. This study offers an in-depth look at the trends currently shaping the landscape of content protection, focusing on the increasing need for advanced security measures in response to rising digital piracy and unauthorized distribution. We explore key findings that highlight the industry's shift towards more robust and sophisticated protection strategies, as well as the role of emerging technologies in safeguarding digital content. The session also provides an overview of the latest industry standards, detailing how these benchmarks are being used to ensure the security and integrity of digital assets across various platforms.