The demise of linear TV has been touted for a long time, but it has proven to be an unbeatable beast. Since the last many years, linear TV has witnessed some critical changes in business models and delivery, primarily caused by the technological shift from physical media and analog mechanisms to digital technologies.
Despite the extensive cord-cutting and viewer churn, linear TV viewership has stayed strong. If the subscription prices and advertising costs are anything to go by, ad-free TV has become even more premium in the last few years.
The reason for viewer loyalty towards linear TV lies in the fact that most watchers want to have smooth and worry-free access to hours of entertainment. Another reason lies in the prompt nature of the medium. Viewers have access to live sporting events like football, or local news as it happens, engaging them more thoroughly. Consequently, it becomes pivotal for entertainment service providers to integrate linear TV as an option along with on-demand offerings.