No IFE head‑end server and no data wiring to the seat: the wiring carries power only, and each screen gets its data directly from the cloud via LEO connectivity. The aircraft carries less weight, and installation and retrofits get much simpler.

The seatback screen runs any app the airline selects or builds, from entertainment and shopping to loyalty and disruption services. Passengers pair their own device, so their status and preferences follow them to the seat.

The airline’s licensed content and third‑party OTT streaming services come straight from the cloud and are cached on the screen itself. New content and apps reach every screen over the air, with no loading cycle and no one boarding the aircraft.