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Unifying and Simplifying the IFEC Experience
From Millenials to Gen Z to “Next Gen” (born after 2010), each new generation has shown to be more and more reliant on smart devices and internet connections that power them. This need for being connected doesn’t go away when traveling.
For airlines, this results in an increased importance of the quality and availability of their IFEC solutions. Research shows that the availability of stable inflight connectivity options is affecting customer loyalty.
As long as the IFEC experience is satisfactory, loyal customers have shown to focus less on ticket prices and put more emphasis on the quality and convenience of the experience. This diminished price sensitivity contributes to an increase in long-term revenue and profitability.
“Passengers would rather have quality Wi-Fi than free meals.”
In fact, the quality and consistency of the Wi-Fi experience rank third in the factors that lead to passengers switching between loyalty programs. While punctuality and greater legroom beat high-quality Wi-Fi, free meals and live TV do not. Passengers would rather have quality Wi-Fi than free meals.
The numbers don’t lie, 12% of passengers have switched airlines in search of reliable and faster Wi-Fi. This 12% represents 533 million passengers ready to switch which translates to $82 billion in potential lost revenue for airlines not taking inflight connectivity seriously.
The impact of carrier switching passengers
Blueprint for on-board Wi-Fi
Achieving a quality unified Wi-Fi experience onboard is no easy feat on a single aircraft, let alone on a whole fleet of different makes and models. On-board connectivity has many moving parts that have to work together to make a quality experience possible.
On one hand, there are the connectivity providers and the varying technology they use. As with technology, there are practical and technical limitations that come with each: connection speed, availability, bandwidth or suitability of running it on a particular aircraft model among others.
To offer the best possible coverage on different flights and aircraft models, airlines often end up in a situation where they have to manage multiple service providers and technologies across their fleet.
And while they might end up with a solution that works, managing it is a nightmare as you have a plethora of separate service providers with their own management software.
Looking at it from the passengers’ point of view, the situation is no better. All they care about is a consistent and unified experience across the board, but offering that is not easy. This puts pressure on airlines to come up with the needed solutions to make the IFEC viable.
What is needed is a solution that can take care of all the different aspects of IFEC. A future-proof solution that unifies connectivity provider(s) through APIs, provides captive portal content management, has fleet targeting and management options, and easy on-board deployment along with a common front-end for passengers.
Does such a solution exist? Yes.
Axinom Connectivity Platform
Axinom Connectivity Platform is a solution that unifies the various back- and front-end considerations and enables seamless IFC experience on-board.
The Connectivity Platform as a stand-alone solution will be customized to the exact needs of the client. We take into account not only features of the captive portal itself but also requirements for different services that need to be made available through the portal.
Another option is to go for an integrated personalized IFEC platform. In this case, the connectivity portal will be one of the services provided to the passengers. Such customized solution offers passengers access to a fully-featured IFEC system with entertainment and connectivity options with the possibility to expand its features.
At the heart of the Connectivity Platform is Axinom In-Flight Services (IFS). It’s the IFS that enables the central management of digital services of which the captive portal is one. It drastically reduces the costs and time of deployment on-board an aircraft. It prepares the services on-ground, facilitates delivery to the aircraft, and takes care of containerized deployment on-board.
“All services on the platform are run as UMS (User-Modifiable Software) and are isolated from the aircraft using containerized deployment.”
All services on the platform are run as UMS (User-Modifiable Software) and are isolated from the aircraft using containerized deployment. Any service currently running or planned for the future can be made to run on the IFS platform. This makes it a complete solution for the management and delivery of own or third-party services running on-board an aircraft.
With the Axinom Connectivity Platform airlines are able to realize a significant reduction in certification and testing needs, allowing them to focus on what's important, i.e., a memorable passenger experience with smoother behind-the-scenes workflows.
Highlights of Axinom Connectivity Platforms
Extensive device compatibility
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