Global OTT revenues are steadily growing, reaching $83 billion in 2019, with $16 billion estimated to have been added in 2020. Hence, the OTT VOD market is nothing but a reasonable investment. Consumer behavior, demand for choice, and evolving interactions are transforming the industry. The dynamic nature of OTT makes this industry unlike traditional broadcast, and hence, far from the point of saturation. Any OTT platform with the right value proposition and a backend designed for extensibility can indeed achieve success.
Companies aiming for a long-term OTT strategy face a quandary. The choice of building their OTT platform from scratch themselves or to leverage expert partners with a proven technology stack. Both strategies have their issues and benefits. Building an in-house platform from scratch might seem like a sensible choice. Yet getting stuck in the process due to high costs, long development cycles, or even ending up with a monolithic non-scalable platform isn't uncommon. Unless a company has spare resources and plenty of experience in the OTT industry, seeking expert-built customizable solutions as a base seems more objective.
Establishing an OTT infrastructure can be challenging; the multi-staged process needs to be designed with the utmost consideration for workflows and maximum automation. From ingestion and management to security and distribution, each step needs careful consideration. Companies not only want to give the best QoS and QoE to the viewers, but they also want streamlined workflows for stakeholders behind the scenes.
What if you had the freedom to enjoy the best of both worlds? Where you leverage an array of standard and customizable services with the capability to develop your bespoke services, all within a shared technology stack. Axinom offers you this freedom through Axinom Mosaic, a unique framework that standardizes all significant steps in the digital content supply chain workflows through independent yet connected services. Mosaic decouples each major workflow step into services that fit together through frontend and backend libraries and with external services through supplied APIs.