A modern passenger expects choice in everything, from on-board catering options to the in-flight entertainment content. Influenced by ground services such as video streaming and e-commerce, passengers also expect the multi-screen integrated experience. But this has been hard to achieve in aerospace, owing to the strict regulations and long certification cycles. The rules demand that even non-safety critical components go through the rigorous certification process. Often, this, in turn, stifles innovation and the agility required to keep up with passenger expectations and needs of the time.
While other industries like IT, media, and the electric automotive industry are rapidly adopting digital best practices to become agile, shaping these tools for the aviation industry has been the real challenge.