The impact of multi-sided online-based services or Over-the-top (OTT) platforms has been all but good on the telecommunication industry over the past few years. Major drivers for this change include, shift in consumer preferences and the evolution of innovative services, in messaging, voice and video content.
This rapid adoption and piggybacking of OTT services on Telcom network infrastructures have led to an exponential growth in the demand of data traffic. Global mobile data traffic is expected to have edged up to 51 EB per month (Exabyte) at the end of 2020. With an estimated figure of 226 EB per month in 2026.