The OTT industry witnessed a growth of epic proportions over the past year and a half. According to statistics from PwC’s Global Entertainment & Media Outlook 2021–2025, global OTT revenues skyrocketed to $58.4 billion in 2020, a growth of 26.2 percent. The trend isn’t halting anytime soon, and a continuous climb is on the cards. But intense competition and a highly saturated market bring the dilemma and the burning question of monetization.
OTT providers have a couple of choices when it comes to selecting a business model. Each caters to a specific audience and the type of content that is served.