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NAB Show 2023 Highlights

The 100th NAB Show was a blast! Over 1,200 exhibitors and 65,000 visitors attended this top event. Learn the hottest insights from NAB 2023 in this article.

NAB Show hosted its 100th edition in Las Vegas, from April 15-19, 2023. Over 65,000 guests visited the booths of more than 1,200 exhibitors and exchanged ideas on the future of media and streaming technology. At the Axinom exhibit, our team was excited to offer guidance on backend development and content security.

The team also explored potential use cases of Axinom Mosaic with our visitors. Axinom Mosaic is a development framework that comprises both open-source and managed services, which gives in-house teams full control over their build and buy decisions. From components for existing backends to fully customized streaming services, the team enjoyed discussing the possibilities that Axinom Mosaic offers to the media industry.

Below you can find the highlights of NAB 2023.

QoE in the FAST market

QoE will be key for success in the FAST market

The rise of direct-to-consumer streaming services and the decline of the traditional pay TV ecosystem has pushed broadcasters toward multi-channel delivery to reach as many viewers as possible. This is best exemplified by the rise of FAST channels that cater to a myriad of niche audiences.

With growing competition, QoE will be a critical factor to watch. There are many ways to improve the Quality of Experience offered by a FAST channel, from streamlining how media is managed and prepped for ad insertion, to the full localization of the user interface.

AI/ML integrations in streaming

Backend development will focus on interconnectivity and AI/ML integrations

Platforms are more complex than ever, and they require more time and effort to develop. The demand for orchestration and managed services has grown, which reflects that the backend development for streaming is becoming more and more hybrid. This will require in-house teams to focus on building backends that can connect and communicate internal, open-source, and third-party solutions.Therefore, more platforms will be built using a microservices-based architecture, and thus having open/defined APIs will be a huge advantage for integration providers.

While some applications of Machine Learning and Artificial Intelligence have fully matured, such as in closed-captioning, recent technological advancements offer an open field for experimentation. The next twelve months will see teams integrating AI and ML technology into their ecosystems to automate the creation of text content for catalogs, adjust sound mixing, optimize media encoding, detect illegal distribution, and even improve chatbots.

Original Content Production

The production of original content is booming

Hollywood credits have become longer than expected. The size of crews has become two times bigger over the past two years. Parallel to this, there has also been a push toward the partial automation of content production. Remote production (also known as Remote Integration Model or REMI) will become more prevalent as more places are equipped with broadband connections that can be used for broadcasting.

Connectivity trends in streaming

The competition in connectivity heats up

Over the last ten years, the interest in connectivity technology has gradually increased. More than ever before, broadcasters will rely on 5G, IP delivery, and cloud services to create supply chains that serve high-quality content to audiences spread across the world with the lowest latency possible and the highest image quality.

In addition, the demand for virtual computing and storage services will steadily increase as mid-size companies adopt scalable online solutions, such as Axinom DRM, to process their assets. Thus, we will see a rise in connecting physical services with cloud system resources in a dynamic workflow that manages media as it is needed.

Axinom at NAB 2023

Axinom at NAB Show 2023

This year, the Axinom exhibit was located in Booth W2166 in the West Hall. CEO Ralph Wagner, COO Stefanie Schuster, CTO Johannes Jauch, and VP of Sales in the Americas Mike Petro were in attendance. The team welcomed NAB guests with a cool can of Axinom lemonade and fresh ideas on tech acquisition (see our Build vs. Buy report) and secure video delivery (participate in our content protection survey).

During the week, the team showcased Axinom FAST, a NAB Product of the Year 2023 nominee, which is an extension of the Axinom Mosaic architecture that shortens the time to market of FAST channels via three services:

  • Channel Management, which creates and handles FAST channels and playlists.

  • Cue Point Service, which handles cue points for ad insertion.

  • VOD-to-Live Service, which integrates partners, and converts VOD assets for linear streaming.

Now that the team is back home, we would like to thank our customers, partners, and guests who stopped by the Axinom exhibit during NAB 2023. We appreciate your insights on the future of content technology and look forward to supporting your development efforts.

We hope to see you back at NAB next year!

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