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PROTECTING YOUR CONTENT WITH THE RIGHT DRM

Game of Thrones, the famed fantasy and drama series created by HBO may not have succeeded in maintaining the same viewer ratings in its last season, it yet again managed to grab the throne for the most pirated TV shows of all time. Within 24 hours, the shows latest season premiere witnessed almost 55 million pirated views across the world, a massive figure compared to 17.4 million viewers on the official platform.

The unprecedented rise in illegal streaming of high-budget premium content again brings the focus on the revenues that broadcasters, OTT services, and content producers lose due to piracy, which is going to amount to USD 52 billion by 2022, according to Digital TV research.

The changing digital technology industry opened never-before explored areas for revenue generation with premium content, but it also imposes specific challenges and issues to protect and control the content distribution supply chain. Hence, DRM or Digital Rights Management technologies came into focus. The purpose of DRM technologies is to protect content from undesired access, generally limiting the access and playback of the content to specific devices, locations, and time window. This is accomplished by having a DRM component controlling the playback process, guarding against content disclosure according to protection policies defined by content owners.
How does DRM secure your content?
On most platforms, the DRM component is a part of the underlying platform, built in by the device, browser, or operating system manufacturer. The player interacts with the platform’s underlying DRM infrastructure to enforce rights management policies. The manufacturer generally selects a DRM technology to be used on its platform, but recently manufacturers are moving away from exclusive support and are building compatibility for multiple DRM technologies.
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Selecting the right DRM technology
There are many video platforms, encoding technologies, operating systems, and browsers, differing in the number and type of DRM technologies that they support.

The most prominent DRM technologies that provide support for most popular platforms are:
  • Google’s Widevine
  • Apple’s FairPlay
  • Microsoft's PlayReady

The tables below list the compatibility of the DRM technologies with the various operating system, devices, and browsers:
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Why Axinom DRM?
Axinom DRM is a highly scalable multi-DRM service in the cloud built on latest standards including CMAF, MPEG DASH, Common Encryption, and Encrypted Media Extensions. Axinom DRM enables customers to target a wide range of client platforms with a single service by simultaneously supporting multiple DRM technologies (Microsoft PlayReady, Apple FairPlay, and Google Widevine) behind a unified API.

It is a service that aims at the future, providing leading-edge capabilities to satisfy content owner requirements and provide additional value to you. To support existing solutions flexibly, backward compatibility is preserved for many previous generation architectures, and capabilities exist for integrating Axinom DRM into an existing product that was previously not DRM capable.

For maximum availability, scalability, and performance Axinom DRM supports zero downtime maintenance and a globally distributed cloud deployment spanning several public cloud providers.
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